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Founded in 2020, Dialed.in has become one of the most innovative edible brands in cannabis by building its entire lineup around collaboration, single strain integrity, and rosin based formulation. What started as a focus on quality quickly evolved into a national model that connects cultivators, genetics, and consumers in a way edibles rarely have before.
At the center of Dialed.in’s approach is collaboration. According to founder Max, working directly with cultivators is not optional. It is essential.
“If you are going to put someone else’s genetics into an edible, you owe it to that cultivar to treat it with respect.”- Max Vansluys (President of Dialed in)
Dialed.in made its mark as the first rosin gummy to hit the market, preserving cannabinoids and terpene profiles in a way traditional edibles cannot. By using rosin, Dialed.in maintains a full spectrum experience that delivers more than a head high.
The brand also pioneered large scale single strain edible collaborations, allowing consumers to experience cultivar specific effects in gummy form.
“When everything is blended together, your body does not always know what to do with it. Single strain gummies let people actually dial in what works for them.”- Max Vansluys
Missouri has become one of Dialed.in’s most active and important markets. The brand began its presence with Farmer G before expanding into partnerships with Stability and Proper Cannabis, now entering a second collaboration.
Additional Missouri collaborators include C4, Robust, Local Cannabis Co., Teal, and C3.
Dialed.in currently offers twelve to thirteen strain specific options in Missouri, a number that continues to grow.
“Missouri understands high dose and single strain products. People want variety, authenticity, and options that actually do something.”-Max Vansluys
Dialed.in gummies are designed to provide full body effects rather than an overwhelming head high. The use of rosin helps preserve cannabinoids that contribute to balance and relief.
Sleep focused gummies perform strongest across all markets, while functional ratios like five to one formulations increase CBD content to support true medical relief.
“You actually feel the relief. Especially for medical patients, that balance matters.”- Max Vansluys
One of Dialed.in’s most overlooked innovations is stability. Even with temperature changes, the gummies maintain shape and texture without melting or sticking.
This comes from a proprietary gelatin and pectin blend that takes twenty four hours to set. Each gummy contains just one to two milligrams of sugar and has never been sugar coated.
Packaging follows the same philosophy. Limited releases like Black Maple twenty two arrive once a year in paper based packaging, while core products like Strawberry Delight three hundred milligrams remain consistent staples.
In 2025, Dialed.in expanded into four new markets, starting with Ohio where four to five key collaborators helped establish the brand. Every new state follows the same approach of honoring local genetics and building products for the specific market.
“2026 is going to be a big year. For collaboration, innovation, and brands that do things the right way.” - Max Vansluys
Written By: Ricky Starling
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